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Marketing - Goat Meat and Consumer Health

Two major health problems in the U.S. are cardiovascular diseases and cancer. The fat content of goat meat is considerably lower than for beef, pork or lamb . Goat meat, with its low cholesterol and high proportion of unsaturated to saturated fatty acids when compared to other meats, can play an important role in the diets of health-conscious Americans fighting cardiovascular diseases. In addition, comparing levels of higher conjugated linoleic acid (CLA, cancer-fighting fatty acid found in ruminants) to chicken, goat meat is a healthier choice. Also, goat meat is produced free of hormones, antibiotics and other additives when compared to poultry or other red meats. Americans are more health conscious these days and, when given a choice, would probably like an alternative red meat source.

Comparison of the nutritional composition of goat meat and other meats (100 g).

goat meat chart

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